VeryPay for Motorbike Taxis
The Problem
Across East Africa, Boda Bodas have become a substantial source of income for many, providing livelihood to many families. There is a large opportunity for a MNO to target this sector of the economy and digitise transactions. A fast, innovative tap-and-go payment solution is safer, easier, and more convenient than using cash. It could make Boda Bodas more accessible to passengers and riders more accountable to their employers, given that they have access to transaction reporting.
The Problem
Across East Africa, Boda Bodas have become a substantial source of income for many, providing livelihood to many families. There is a large opportunity for a MNO to target this sector of the economy and digitise transactions. A fast, innovative tap-and-go payment solution is safer, easier, and more convenient than using cash. It could make Boda Bodas more accessible to passengers and riders more accountable to their employers, given that they have access to transaction reporting.
VeryPay for Motorbike Taxis
VeryPay's Solution
Joseph is late for work. He hails a Boda Boda but doesn’t have enough cash for the ride. With his VeryPay payment token however, he knows he can make a simple tap onto the riders MTN app to complete payment.
He also manages his family’s payment tokens on his app, meaning that his children can safely pay for Boda Bodas, or ride the bus to school, without them needing or a smartphone to pay the rider. Joseph can view his family’s travel activity on his MNO mobile money app and top up the balance of their payment tokens when required.
The riders also prefer this method of payment as it is faster and more convenient. It also means they don’t need to carry cash, so it's safer, and they have an electronic record of their daily journeys for their bosses.
Conclusion
By offering Boda Boda riders a payment app, a MNO can achieve more app downloads from riders as they can now see that the app has greater utility. They can also use the extensive network of Boda Boda riders for marketing purposes, perhaps by offering incentives for each customer signed up. For customers, they will need the MNO app to pay riders and enable digital payment tokens, meaning eWallet users can be actively encouraged to move away from USSD or cash and use the app more frequently.
